Aura — marketing & sales
Close more units. With less software.
Aura is Pavon's marketing and sales platform — a full marketing website, dynamic landing pages, a real-estate-native CRM, and native apps for your agents and buyers. All connected. All in sync. No engineers, no ad agency, no spreadsheets.
One stack
One platform. Three surfaces.
Dashboard
For the office and sales managers
Agent app
iOS and Android — built for the field
Buyer app
Branded — from first lead to key handover
The shift
One system. One truth.
Most real-estate developers run their marketing across three or four tools that don't talk to each other: a WordPress site managed by an agency, a generic CRM that doesn't understand "units," a newsletter platform, and an inventory spreadsheet. Aura unifies all of it under one roof — and it actually understands the work, because it was built specifically for real-estate developers.
- Site + CRM + marketing + inventory + ROI in one platform
- Zero dependency on engineers or agencies
- Zero data duplication between systems
- Live, transparent ROI — no waiting for a monthly report
Capabilities
What Aura does
Ten capabilities across the dashboard and both native apps. From the homepage a buyer lands on, all the way to the contract their agent gets signed in the field.
Home
Project
Unit
Blog
My Pavon
A complete marketing website
Your website. Your listings. No code. No dependencies.
A professional, branded real-estate website, managed end to end from a single admin — no visual builder, no engineer in the loop. Edit copy, add a project, upload a render, and it's live in seconds.
- Custom homepages
- Project pages with galleries, renders, and floor plans
- Dynamic unit pages with live pricing and inventory
- Smart forms that feed directly into the CRM
- Blog and articles for organic growth
- Personal buyer portal (My Pavon)
Price · Unit 14B
$2.4M
Total control
Edit your website from inside the CRM. No code. No tickets.
Your team pushes a price change, uploads a new render, or rewrites a CTA — and the website updates instantly. No agency ticket, no waiting for next Tuesday, no paying engineering hours to change a button.
- Visual editor — click and change
- Full version history
- Role-based permissions
- Preview before publishing
- One-click publish across every channel
A luxury project in the heart of Tel Aviv — live inventory.
Four languages — not auto-translate
A real multilingual system. Because your buyers don't all speak the same language.
Hebrew, English, French, Russian — not Google Translate, but genuine per-language content management, with full RTL, proper typography, and localized marketing for each audience. Translate once and the copy flows across the entire stack — website, emails, app, contracts.
- Independent content management per language
- Full Hebrew RTL
- Language-specific typography
- Targeted marketing per audience
- Auto lead routing by buyer language
Tower 3
Floor 14
Project, unit, and inventory management
Smart. Dynamic. Built for real estate.
Salesforce was built for SaaS deals. Real estate is units, floor plans, schemes, and parking spaces. Aura speaks the language. Project, tower, floor, unit — all first-class objects, with real statuses, versioned price lists, and plans that link straight to the unit.
- Project, tower, floor, and unit as first-class objects
- Live inventory + versioned price lists
- Floor plans, renders, and Matterport integration
- Live status board for the whole team
Variant A
CTR 3.2%
Variant B
CTR 3.8%
Landing pages
Without an ad agency. Without the agency bill.
Every campaign gets its own landing page — built in minutes, with smart forms, A/B testing, and a direct line to the CRM. Every lead that comes through is already tagged, segmented, and ready for an agent.
- Visual builder, no engineer
- Built-in A/B testing
- Forms that speak directly to the CRM
- Ready for Pixel and GA tracking
- Templates for every campaign type
- Real-time performance — CTR, conversion, CPL
New lead
Daniel R.
14B · 4BR
Maya S.
14B · 4BR
Tour
Jonas K.
14B · 4BR
Ruth A.
14B · 4BR
Offer
Eitan B.
14B · 4BR
Noa T.
14B · 4BR
Sales CRM
End to end. From inquiry to signed contract.
The full funnel — from a raw web form lead all the way to a signed contract. Agents run their day from the phone: calls, WhatsApp, tours, offers. Sales managers see the live pipeline. You see the ROI.
Faster lead-to-deposit
- Automatic lead scoring
- Drag-and-drop pipeline
- Calls, WhatsApp, and email — logged automatically
- Offer and contract management
- Built-in digital signatures
- Performance dashboards for agents and managers
How should I reply to this lead?
Suggest a tour on Tuesday + send the render of unit 14B.
A smart AI that grows sales
A sales assistant that works 24/7. Without losing the human touch.
Aura's AI doesn't replace the agent — it makes them four times better. It summarizes calls, drafts WhatsApp replies, flags hot leads, suggests matching units, and schedules the next follow-up. The agent walks into the next tour, the AI handles the rest.
- Site chatbot with full project context
- Automatic call summaries
- Behavior-based lead scoring
- Personalized unit recommendations
- Reply and email drafts
- An AI agent with access to land-registry data, market prices and real transactions — with a cited source
Lead stale 3d
Send WhatsApp follow-up
Marketing automations
A smart customer journey. Without spamming. Without losing leads.
Every lead gets the right message at the right time — automatically. A welcome touch after a form fill, a reminder before a tour, follow-up content after a visit, construction updates after a deposit. Rules pause on holidays, on close, and the moment a lead asks. No nagging.
- Email and WhatsApp follow-up rules
- Lead routing by source and language
- Tour and document reminders
- Construction updates for active buyers
- Auto-pause on holidays and close
Meta
CPL ₪48
CPL ₪62
Yad2
CPL ₪94
Ad budget control
And stop wasting money.
Most real-estate developers waste between 20% and 40% of their ad budget on channels that don't produce deposits. Aura connects the CRM to your ad platforms (Meta, Google, Yad2) and shows you the cost of every lead, every tour, and every deposit — by channel, by creative, by ad. Budgets auto-shift to the best-performing source.
- Connected to Meta, Google, and Yad2
- CPL and CPA by campaign and creative
- Live ROI by lead source
- Budget anomaly alerts
- Automatic allocation recommendations
Unit 14B
Tower 3 · 4BR
Native apps — for agents and buyers
Selling and buying — in your pocket.
Agents head out to a tour with an iOS/Android app showing live inventory, the ability to hold a unit, and a complete deposit flow from the field — even without coverage. Buyers get your branded app where they browse units, sign documents, and follow construction milestones.
Agent productivity
- Agent app with offline support
- Hold units from your phone
- Sign-on-site digital signatures
- Branded buyer app
- Construction milestone updates
- Direct chat with the agent
Contract signed
DoneApartment changes
ActiveMortgage
PendingMilestones
PendingKey handover
PendingWarranty
PendingPost-purchase buyer journey
From signature to keys — and beyond.
Closing the deal is just the beginning. Aura follows the buyer from contract signing through apartment changes, mortgage, construction milestones, key handover, and warranty fixes — no lost phone calls, no emails across six different systems.
Buyer app adoption
- Apartment changes — kitchens, flooring, electrical
- Document archive — contract, addenda, permits
- Mortgage liaison + payment schedule
- Automatic construction milestone updates
- Digital key handover
- Warranty / defect management in one place
How many units sold in this tower in the last 3 months?
Last 3 transactions, Tower 3
Conversational AI for everyone on Aura
An AI agent that knows real estate — for everyone.
Agents, managers, and buyers open a chat with Aura. The agent asks "how many units sold in this tower in the last 3 months?", the admin asks "who are the hottest leads this week?", the buyer asks "what's the difference between unit 14B and 15A?". Everyone gets an answer — and the AI fetches data from the land registry, current market prices, and government sources itself to back it up.
- Persona-specific chat for agents, admins, and buyers
- Custom AI agents — tool-use over land registry, market prices, transaction history
- Compare units, projects, and orientations in a single question
- Lead, pipeline, and forecast analysis for sales managers
- Source-grounded answers — with a link to the underlying data
- Available in the dashboard, the agent app, and the buyer app
Why Aura
Generic CRMs don't know what a unit is. Aura does.
Salesforce, HubSpot, and Monday were built for SaaS deals. Real estate is a different beast — units, floor plans, schemas, parking, storage, balconies, and orientations. Aura's data model speaks the language your sales team already uses. No wasted consulting hours configuring custom objects.
- Project, unit, and schema as first-class objects
- Live inventory + versioned price lists
- Native iOS and Android apps
- Built-in WhatsApp, dialer, and digital signatures
Everything connects
Vision and Atlas pick up where Aura leaves off
Replace four tools with one platform.
Customers swap CRM + dialer + e-signature + buyer portal for a single stack in their first week on Aura — and stay, because for the first time, their agents actually enjoy using it.
Ready to start?
Let Aura show you what it does.
30 minutes with a Pavon expert — and you'll see how your team works in Aura next week, not next quarter.