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Axiom — AI-native WhatsApp CRM

Where Israeli buyers actually talk to you.

Axiom is Pavon's WhatsApp CRM on the official Meta Business API — a shared team inbox, an AI bot that answers first, and a copilot that gives operators leverage. Every conversation becomes a contact, a deal, and a qualified lead that feeds Aura.

Axiom
Noa L.AI · qualified
Omer D.Agent
Tal B.AI · follow-up

24/7

Bot on the front line

WhatsApp AI
The shift

One number. One inbox. Every conversation on the record.

Most sales teams run WhatsApp from personal phones: leads answered whenever someone happens to be free, no record of consent, deals living in screenshots. Axiom puts the whole team behind one official number — an AI bot answering in seconds, a shared inbox with assignment and internal notes, and a consent ledger that keeps every broadcast legal.

  • One official WhatsApp number — the whole team behind it
  • AI answers in seconds, day and night — a human takes over in one tap
  • Every conversation becomes a contact, a deal, a pipeline
  • Israeli spam-law compliance built in — consent, DNC, opt-out

One stack

One number. Three surfaces.

Shared team inbox

Realtime three-pane inbox for agents and managers

AI front line

Bot + flows that answer, qualify, and hand off

Operator copilot

Chat over your CRM, drafts, artifacts, and the API

Capabilities

What Axiom does

One shared inbox, an AI front line that answers before you do, and a copilot sitting beside the operator. Everything a buyer says on WhatsApp lands in the CRM the second it is said — and nothing goes back out without a human saying so.

Shared team inbox

The whole team on one WhatsApp number. No thread falls through.

A realtime three-pane inbox on the official Meta WhatsApp Business Cloud API. Claim a thread and it gets an owner, a status and annotations — open, pending, closed — with internal notes the customer never sees. When the channel's 24-hour window closes, the composer locks and an approved template is required: that is Meta's rule and not ours, and the system shows it to you up front.

  • The official Meta WhatsApp Business Cloud API
  • Assignment — every thread has one owner, never two
  • Statuses · open · pending · closed
  • Internal notes — invisible to the customer
  • The 24-hour window gate, enforced in the composer
  • Voice notes, buttons and lists — full rich messaging
Open 12Pending 4Closed 31

D. Peretz · Tower B · 4-room

L. Katz

S. Mizrahi · price list?

Unassigned

Internal note · "asked for floor 12+"

Session window · 22:41 left

Axiom · Inbox

AI bot — the front line

It answers first. In Hebrew. And it knows when not to answer.

The bot replies to every new thread instantly, grounded in your knowledge base — projects, prices, availability — so it does not invent an answer when it does not have one. What it is allowed to do on its own is set in advance: qualify a lead with real questions and open a contact and a deal for them. Anything past that goes to a person, and the moment it hands over it leaves the thread.

  • Instant first response — nights, weekends, holidays
  • Grounded in your knowledge base — no invented answers
  • Lead qualification — budget, timeline, intent
  • Opens the contact and the deal — the one thing it does unattended
  • Past the boundary you set it asks a person instead of guessing
  • Hebrew and English, natively

Hi, is there a 4-room left in Tower B?

AI

Yes — two, on floors 8 and 11, from ₪2.4M. Want the brochure?

Lead qualified · contact + deal created
AI

Axiom · AI bot

Knowledge base

Give it your documents. It answers with your facts.

A per-account RAG knowledge base: upload price lists, spec PDFs and FAQ documents, or just paste project-page URLs. Axiom indexes all of it and the bot answers from those sources rather than from imagination. Update a price list and the index is rebuilt, so the old answer stops existing.

  • Documents, PDFs and URLs — one indexed library
  • Per-account isolation — your data answers your customers
  • Re-indexed on every update — the bot never quotes an old price list
  • Answers that rest on the source, not on the phrasing
  • Managed from the dashboard — no engineering

Price list · Tower B.pdf

Indexed

pavon.app/projects

Indexed

Specs · penthouse.docx

Indexing 64%
3 sources · answers grounded

Axiom · Knowledge

Human handoff

The bot knows when to step aside.

When a buyer asks for a human — or the bot reaches its own boundary — it stops, routes the thread to the right agent, and leaves a summary note of what was said. Handoff is sticky: the bot stays out until you invite it back with one tap, so it never walks into the middle of an agent's sentence.

  • Sticky handoff — the bot stays out until you resume it
  • A summary note — the agent reads it instead of the whole thread
  • Routed to the right agent, with assignment
  • Take-over banner — an agent can step in at any moment
  • Resume the AI in one tap when you are done

Bot paused · routed to agent

L. Katz

Sales agent

AI summary note

Budget ₪2.5M · wants floor 8+ · asked for a human

Axiom · Handoff

The full system

Everything Axiom does, on one page.

The same capabilities at the same level of detail — a heading, the points and a product screen for each. Only the layout is denser.

Operator copilot

Ask your CRM anything. Take the draft. Nothing sends itself.

A streaming chat over your CRM data, strictly scoped to what the operator is already allowed to see. It drafts a reply straight into the composer and builds documents, tables and charts on request — but sending is your tap, and every write to the CRM goes through an explicit approval, so no change lands on a record without someone approving it by name.

  • Streaming chat over contacts, deals and threads
  • Strictly permission-scoped — it sees only what you see
  • A draft in the composer — sending is your tap
  • Writes to the CRM take an explicit approval, every time
  • Works in Hebrew and English
  • One question away, on every screen of the desk

Which leads went cold this week?

7 leads · no reply 5+ days · top: D. Peretz

Scoped: your pipeline only

Axiom · Copilot

Copilot · Artifacts

Documents, tables and charts — out of a conversation.

Ask the copilot for this week's pipeline summary, a table of unanswered leads or a chart of response times, and the artifact is built live next to the chat from live CRM data. Export it as CSV or PNG and take it into the Monday meeting — or keep going in the chat and ask for a different cut.

  • Documents, tables and charts on demand
  • Built from live CRM data
  • CSV export for the spreadsheet
  • PNG export for the deck
  • Iterate in chat — "now split it by project"
First response · this week
Deals by project

Tower B · 14 deals

Tower C · 9 deals

Axiom · Artifacts

Sales pipeline

From first message to signed deal. Drag by drag.

A kanban pipeline where deals move between stages with a drag. Every deal is born from a thread — the bot or an agent opens it — and carries the full WhatsApp history with it, so no conversation starts from zero at the next stage. Pipeline value and stage conversion sit one glance away, and a qualified lead carries on into Aura for the sales floor.

  • Kanban board — drag deals between stages
  • Deals opened from qualified threads
  • Full WhatsApp history attached to every deal
  • Pipeline value and stage conversion, live
  • A qualified lead carries on into Aura, on the sales floor

New

D. Peretz · ₪2.4M

S. Mizrahi · ₪1.9M

Negotiating

A. Biton · ₪3.1M

Won

R. Gabay · ₪2.2M

Pipeline · ₪9.6M

Axiom · Pipeline

Contacts

One person. One record. However many times they write.

Contacts keyed by phone number, with automatic dedup — the same buyer writing twice does not become two records and two deals. Import your existing list from CSV and Axiom matches, merges and flags whatever looks like a duplicate before it lands.

  • Phone-number dedup, automatic
  • CSV import with duplicate detection before the write
  • Full thread and deal history per contact
  • Tags, fields and segments for targeting

D. Peretz · 052-555-0134

S. Mizrahi · 054-555-0192

Duplicate merged
CSV import · 1,204 rows
72%

Axiom · Contacts

Template broadcasts

One message, a whole audience — and every delivery recorded.

Send Meta-approved template messages to a whole segment, with per-recipient variable substitution and delivery and read tracking one by one. Meta's approval lifecycle is managed inside Axiom rather than on somebody else's screen, and the consent gate stands in front of every send — no consent, no send.

  • Meta's template approval lifecycle, managed in-app
  • Per-recipient variables — name, project, apartment
  • Delivery and read tracking per recipient
  • Segmented audiences from contact fields
  • A consent gate before every send — no consent, no send
  • Replies land in the shared inbox

open_house_invite

Approved

price_update_q3

In review
Delivered 1,204 · Read 918
Consent gate · passed

Axiom · Broadcasts

Chatbot flow builder

Design the conversation. No code, and no prompt to write.

A visual canvas for deterministic chatbot flows — messages, buttons, lists, collect-input steps, conditions and handoff nodes. Start from real-estate templates and edit them. And when a flow, an automation and the bot all want the same thread, the flow you wrote wins, every time. This is the surface where you approve in advance instead of approving message by message.

  • Visual node canvas — drag, connect, publish
  • Buttons, lists and collect-input steps
  • Conditions and branching
  • Handoff node — route to a person mid-flow
  • Starter templates for real-estate scripts
  • Deterministic — the flow you wrote outranks the AI

Start · new conversation

Message · "Which project?"

Buttons
Book a visitGet brochure
Flows always win

Axiom · Flows

Automations

If this, then that — with patience.

No-code automations with triggers, branches, durable waits and actions — each one a rule you wrote, not a decision the system took for itself. New lead? Wait a day and send the follow-up template, unless an agent already replied: an automation does not step on a person who is in the thread. The waits survive a restart and the logic survives a handoff.

  • Triggers on messages, deals and contact events
  • Branching logic — if / else paths
  • Durable waits — hours, days, weeks
  • Actions — send a template, assign, move stage, tag
  • An agent's reply halts the rule — nobody gets stepped on

Trigger · new lead

Wait · 24h · durable

Action · send follow-up template

Skip if an agent already replied

Axiom · Automations

Israeli spam-law compliance

Amendment 40 — handled in the architecture, not in the fine print.

A documented consent ledger for every contact, automatic suppression against the Do-Not-Call registry, Hebrew and English STOP and opt-out matching, and a full audit export. All of it is enforced as a hard gate in front of every broadcast — the send button simply will not fire without consent. For an Israeli developer this is not a feature; it is the licence to market on WhatsApp at all.

  • A consent ledger — who agreed, when, and on which channel
  • Do-Not-Call registry suppression, automatic
  • STOP and opt-out matching in Hebrew and English
  • A hard gate on broadcasts — no consent, no send
  • Audit export for the lawyer, one click
  • Built for Israel's Communications Law — Amendment 40

D. Peretz · consent · via WhatsApp

12 Aug

S. Mizrahi · consent · site form

9 Aug

050-555-0111 · Do-Not-Call registry

Suppressed
Broadcast gateAudit export

Axiom · Compliance

AI with an approval gate

AI proposes. A human approves. Only then does it happen.

Pavon's AI is built around control rather than promises: who turned it on, what it is allowed to do, where the number came from, and what happens when quality slips.

AI workers arrive paused.

They don't start working because you installed them. You switch them on one at a time, and the system records who did it and when — a product decision, not a design detail.

Four autonomy levels — and the default only proposes.

The first level, "suggest only", is the default: the AI drafts and you decide. Raising a level is a deliberate act, not a switch that flips itself.

Every number cites its record.

Click a figure in an AI brief and the source record opens with the full calculation. If the record changed you see it; if it was deleted, the citation says so.

Every run is evaluated.

Drift against a threshold shows up on a chart instead of being buried in a log. And if quality slips, rolling back to a previous version is a button, not a project.

Why Axiom

WhatsApp tools bolt on a chatbot. Axiom was born with two AIs.

Most WhatsApp platforms are a shared inbox with a chatbot glued on. Axiom runs two AI surfaces as first-class citizens — a bot that owns the front line and a copilot that gives operators leverage — on the official Meta API, with Israeli compliance in the foundation and Aura waiting for the qualified lead.

  • Official Meta WhatsApp Business Cloud API — no gray-market gateways
  • Two AI surfaces — a customer-facing bot and an operator copilot
  • Israeli spam-law compliance as a hard gate, not a checkbox
  • Part of the Pavon suite — qualified leads flow straight to Aura

Everything connects

Axiom opens the conversation. Aura closes the sale.

FAQ

Frequently asked

Everything you need to know before you start. Still curious? Drop us a line below.

Ready to answer every buyer in seconds?

Let Axiom take the front line.

30 minutes with a Pavon expert — watch the bot answer, the copilot draft, and your own knowledge base wired in before the call ends.