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Vesta — VIP buyer club

The sale ends. The relationship begins.

Vesta is Pavon's white-label VIP club for real-estate buyers — every developer runs its own branded club across all nine stages of the homeownership journey. Exclusive offers, a digital voucher wallet, club events, and a curated directory of trusted Israeli suppliers — with a developer console that governs eligibility, approvals, and the commission on every redemption.

Your clubGold
Kitchens-20%
Moving dayVoucher
Smart homeMembers

7 active benefits

1×

Single-use voucher

VIP Club
The shift

A one-time sale. Or a ten-year relationship.

Between the contract and the keys, most developers disappear from the buyer's life — and every kitchen, sofa, and moving truck gets bought somewhere else. Vesta keeps your brand present at every stage: exclusive benefits, trusted suppliers, personalized services — and a commission line on purchases that used to walk away.

  • A branded club — not a coupon website
  • Nine journey stages · lead to long-term resident
  • Curated Israeli suppliers · commission on every redemption
  • White-label · your brand, your colors, your domain

One stack

One platform. Three surfaces.

Member club

The buyer's branded home — benefits, wallet, events

Supplier portal

Scan, redeem, settle — one screen

Developer console

Customers, offers, segments, analytics

Capabilities

What Vesta does

The members' club, the supplier portal, and the developer console — one system in which every kind of user sees only what is theirs. All of it shipping today in Vesta, from the first offer matched to a buyer to the commission that settles back to you in a report.

Club · Home

One home that gathers everything belonging to the buyer.

A buyer arrives and sees a branded banner, their project, and the construction stage it has reached. Around it: the strip of offers that actually apply to them — not a generic catalogue — the coming events, the suppliers you chose, and the latest updates from the site. Alongside, a glance at their apartment and the points they have collected. The same club, in the same shape, on the web and in the app.

  • Branded banner · their project and its build stage
  • The offers that apply to them, not a generic catalogue
  • Coming events, suppliers, and project updates
  • A glance at their apartment and their points
  • Web and app · same content, same club

Good evening, Maya

Before delivery

Moving-day offers

Kitchen & furniture upgrades

12 benefits for your stage

Vesta · Club home

Eligibility · Engine

Every resident sees a different catalogue. Automatically.

This is the engine the whole club stands on. Eligibility is derived from the resident's own record — project, building, journey stage, club tier, city, or a saved audience — and the filtering happens on the server: an offer a resident is not entitled to simply does not appear for them, and is not marked as locked. It cannot be reached by editing the address bar or reading the page source, because it was never sent to the browser at all. Move a resident to a new stage and their catalogue updates itself.

  • Targeted by project, building, stage, tier, city, or saved audience
  • An offer they are not entitled to does not appear, and is not shown locked
  • Filtering happens on the server · it never reaches the browser
  • It cannot be bypassed through the address bar or the page source
  • A stage change updates the catalogue by itself
  • An exclusive campaign for one project · the others never know it exists

Same club · two records

Filtered on the server

Maya Aharoni

Before delivery

Moving

Kitchens

Furniture

Daniel Peretz

Construction

Kitchens

Furniture

Exclusive campaign · Marina Towers

Anyone outside the project never knows it exists

An offer they are not entitled to does not appear. Not locked.

Never sent to the browser · nothing to bypass

Vesta · Eligibility

Offers · Engine

Five kinds of offer. One engine.

The catalogue behaves like a shop and not like a form: categories, search, filtering by supplier, offer type or project, a full offer page with images, terms, redemption branches, validity and disclosure, and a personal save-for-later list. Beneath it sits a single engine carrying five kinds of offer, so every form of supplier cooperation enters the same system with no further development.

  • Coupon code · a code shown to the resident and used at the supplier
  • Digital voucher · bought, lands in the wallet, redeemed once
  • Supplier enquiry · the resident leaves details and a lead is created
  • Event registration · capacity, waiting list, and check-in
  • Direct purchase · a product or service bought through the club
  • A catalogue with categories, search, filters, and save for later

Regba Kitchens

15% off

₪5,000 voucher toward a designed kitchen

Eligibility

Contract signed · Gold
Checked server-side

Vesta · Offers

Purchase · Redemption

Redeemed exactly once.

From offer to voucher in three screens: an order summary, a secure payment at the payment provider — card details stay with the provider and never pass through Vesta — and then the voucher. The payment confirmation is signature-verified on the server, and only then is a voucher created, so a failed payment leaves nothing behind: no voucher, no order hanging in the air, no double charge. At the counter the supplier scans the code and the redemption is recorded in a single moment, and a second scan of the same code is always answered: already redeemed, when, and at which branch.

  • Three screens · order summary, secure payment, voucher issued
  • Card details stay with the payment provider and never pass through us
  • Payment is signature-verified on the server — only then is a voucher created
  • A failed payment leaves no voucher and no double charge
  • A second scan is always answered: already redeemed, when, which branch
  • Two staff scanning in the same second · still one redemption

Supplier scan

Redeemed · single use
Second scan blocked

Vesta · Redemption

The full system

Everything Vesta does, on one page.

The same capabilities at the same level of detail — a heading, the points and a product screen for each. Only the layout is denser.

Wallet · Mobile

The wallet opens in an underground car park too.

All of a resident's vouchers in one place, in three clear groups: active, redeemed, expired. A voucher card opens to its QR code, its validity and its redemption branches, and the terms of use and the buyer's rights are shown inside the wallet rather than only at the moment of purchase — the voucher carries a validity of its own, at the statutory minimum Israeli law requires, and the resident is notified before it lapses. In the branded iPhone and Android app, which is a full app and not a reduced version of the site, active vouchers are kept on the device and the code is displayed with no network connection at all. The redemption itself is still recorded on the server, so even a voucher opened offline cannot be redeemed twice.

  • Three groups · active, redeemed, expired
  • The voucher's own validity, at the statutory Israeli minimum
  • Terms, participating branches, and buyer rights · at purchase and in the wallet
  • A branded iPhone and Android app, not a reduced version
  • The code is displayed with no network connection
  • Redemption is recorded server-side · an offline voucher cannot redeem twice

My vouchers

Active · 3

₪500 kitchen voucher

VST-8241

Used · 2

Single-use QR · code fallback

Vesta · Wallet

Household · Transfer

The offer transfers to a partner. The entitlement holds.

A family buys an apartment as two people, and the club works that way too. The resident adds the members of their household themselves, and an offer transfers to them in one click — without creating a second voucher and without duplicating the entitlement. The recipient can redeem, and eligibility keeps deriving from the registered buyer. Who transferred it and who redeemed it are both on the record.

  • The resident adds their household members themselves
  • Transfer in one click · no second voucher, no duplicated entitlement
  • Eligibility keeps deriving from the registered buyer
  • Who transferred and who redeemed · both on the record
  • Works from inside the app as well

My household

Added by the resident

Registered buyer

Partner

₪500 kitchen voucher

VST-8241

One voucher · the same code

Eligibility keeps deriving from the registered buyer

Both on the record

Transferred · registered buyer

Redeemed · partner

From inside the app as well

Vesta · Household

My Home · Stages

Their home, stage by stage.

Seven stages from the contract to living in the apartment: contract, planning, construction, approaching handover, handed over, warranty, resident. Each carries the date it was reached, and the current one is marked. Your team publishes updates from the site onto that same timeline — text and photos from the project — and beside them sit the offers matched to exactly the stage the resident is at. The question of what is happening with my apartment is answered before it is asked.

  • Seven stages · from contract to resident
  • Each stage with the date it was reached, the current one marked
  • Updates from the site · text and photos from the project
  • The offers matched to the stage they are at
  • The same timeline on the web and in the app
Stage 6 / 9Before delivery
Next · Delivered

Vesta · Journey

Documents · Vault

Every document for the apartment, held by the resident.

The contract, the technical specification, the payment schedule, the handover protocol, the warranty certificates and the project documents all sit in the resident's own vault, each one tied to them, to their apartment, or to a whole project, according to who needs to see it. A download goes through a short-lived one-time link, so no file has a permanent address, and a resident sees their own documents and nobody else's. Beside them sit their order history and the receipts they download themselves, so nobody has to ask you for another copy.

  • Contract, technical specification, payment schedule, handover protocol
  • A document tied to a resident, an apartment, or a whole project
  • Download via a short-lived one-time link · no permanent file address
  • A resident sees only their own documents
  • Order history, and a receipt the buyer downloads themselves

My vault

My documents only

Contract

Resident

Technical specification

Apartment

Payment schedule

Resident

Handover protocol

Apartment

Project documents

Project

Download link

One-time

Validity

No permanent address for the file

Order history · a receipt the buyer downloads themselves

Vesta · Vault

Loyalty · Growth

Points that accrue, tiers that unlock.

Points accrue on a paid purchase, on a referral that converted, and on attendance at an event, at an accrual rate you define per club. Tiers have a points floor, and the better offers unlock only at a given tier — a mechanism that raises basket value and return frequency rather than simply issuing discounts. Each resident also holds a permanent personal referral link: a friend who signs up through it is attributed automatically, and when the referral converts the referrer receives the gift voucher you defined. No reward for a self-referral, and no double reward for the same friend.

  • Points for a paid purchase, a converted referral, and event attendance
  • The accrual rate is your setting, per club
  • Tiers with a points floor · the better offers unlock by tier
  • Balance, progress to the next tier, and accrual history
  • A permanent personal referral link for every resident
  • No reward for a self-referral, no double reward for the same friend

Silver

Gold

Your tier

Platinum

Gold unlocks kitchen-partner offers

Vesta · Tiers

Events · Community

A residents' event that runs itself.

Open an event with its date, place, description, image and capacity, and the rest runs itself: registration up to capacity, a waiting list once the places are gone, and automatic promotion when one frees up. The resident sees their own registrations and can cancel, a reminder goes out before the event, check-in at the door marks attendance against the list, and whoever came receives club points. No registration table in a WhatsApp group.

  • An event with date, place, description, image, and capacity
  • Waiting list, with automatic promotion when a place frees up
  • The resident sees their own registrations and can cancel
  • A reminder before, and check-in at the door against the list
  • Club points for whoever came

Kitchen design evening

Thu · 19:30

Seats

42 / 60
You're registered

Vesta · Events

Suppliers · Portal

The suppliers you chose — and a portal of their own.

A supplier directory with a logo, description, category, branches and contact details, where each supplier's offers gather on their own page and an enquiry from that page creates a documented lead. Behind it, every supplier has a portal of their own: they fill in the offer and submit it for your approval, work three inboxes of their own — leads, orders and vouchers, filtered to them alone — redeem at the point of sale from the phone of whoever is at the counter, and receive a settlement report at month end. They do not see your residents and they do not see the other suppliers, and a supplier who stops working with you leaves the club in one click.

  • Supplier directory · logo, category, branches, and contact details
  • An enquiry from the supplier's page creates a documented lead
  • A portal per supplier · leads, orders, and vouchers, filtered to them alone
  • The supplier submits an offer, and you approve it
  • Redemption at the counter from the staff phone, and a settlement report after
  • A supplier sees neither your residents nor the other suppliers

Regba Kitchens

Kitchens

Ahim Movers

Moving
Curated · 40+ suppliers

Vesta · Suppliers

Onboarding · Import

Existing buyers arrive from the system they are already in.

Import from an Excel or CSV file with column mapping, or straight from the company's existing back office, instead of retyping. Duplicates are identified by the buyer's identity, so a repeated import does not create a second record for the same person. The error report is precise per row, and a valid row always goes in even when another row failed — which is what turns bringing a club of thousands of buyers live into a day's work rather than a project.

  • Import from Excel or CSV with column mapping
  • Import from the existing back office, with no retyping
  • Duplicates identified by the buyer's identity
  • A precise error report, row by row
  • A valid row goes in even when another row failed

Import buyers

Excel · CSV

Existing back office

Column mapping

Full name

Buyer

ID number

Identity

Project

Project

Report · row by row

01

Accepted

02

Identity missing

03

Accepted

04

Duplicate · by identity

Accepted

Rejected

Duplicates

With no retyping

Vesta · Import

Console · Operations

What is waiting, what is happening, and what it brought in.

One console for the team. The board opens on what needs attention — offers awaiting approval, new leads, refund requests — on what is happening now, and on the period's figures, with a direct link from every measure to the screen that handles it. From there: a resident table that works on tens of thousands of records, with a record drawer that opens without leaving the table; the real-estate tree from project to building to floor to apartment, which is what feeds eligibility, the stage, and the documents; one lead inbox with dated notes that cannot be edited after the fact; and an audit log of every sensitive action that can neither be changed nor deleted.

  • What needs attention · offers to approve, leads, refund requests
  • A resident table with a record drawer, without leaving the table
  • Real-estate tree · project, building, floor, apartment
  • The buyer-to-apartment link feeds eligibility, stage, and documents
  • One lead inbox · notes that cannot be edited after the fact
  • An audit log of every sensitive action · not editable, not deletable

Customers

CSV import

Maya Aharoni

Before delivery

Daniel Peretz

Construction

Noa Levi

Delivered
Assign stage · tier in bulk

Vesta · Console

Audiences · Targeting

Audiences that update themselves.

An audience is built from rules rather than from a list of names — project, building, stage, tier, city, dates — and the recipient counter updates while the rule is being built, so you see the size of the audience before a single message goes out. A resident who moves a stage enters or leaves the audience by themselves, with no maintenance, and that same audience then targets offers, posts, events, and campaigns. The segmentation is built once and keeps working, instead of going stale after a week.

  • An audience from rules · project, building, stage, tier, city, dates
  • The recipient counter updates as the rule is built
  • A resident who moves a stage enters or leaves by themselves
  • The same audience targets offers, posts, events, and campaigns
  • Built once · no lists to maintain

Project = Marina Towers

Stage = Before delivery

Tier = Gold

128 members

Live

Vesta · Segments

Governance · Approvals

No offer goes live without approval.

An offer runs a defined route: draft, submitted, in review, approved, active, ended. The supplier submits; you approve, reject with a reason, or send it back for correction — and an update to an offer that is already live goes through approval too. One approval queue gathers everything waiting for you, and every offer carries its audience targeting, its redemption cap, its validity, its price, and its commission. Before publishing you can view the club through a chosen audience's eyes exactly as they will see it — and that preview produces nothing at all: no purchase, no lead, no message, no voucher.

  • A defined route · draft, submitted, in review, approved, active, ended
  • A rejection returns to the supplier with a reason, to correct and resubmit
  • An update to a live offer goes through approval too
  • Per offer · audience targeting, redemption cap, validity, price, commission
  • Preview through an audience's eyes · produces no purchase, lead, or message

Approval queue

Regba Kitchens

In review
DraftSubmittedIn reviewApprovedActiveEnded

Rejected with a reason

The supplier corrects and resubmits

An update to a live offer

Also for approval
AudienceRedemption capValidityPriceCommission

Preview through an audience's eyes

No purchase · no lead · no message · no voucher

Vesta · Governance

Consent · Automations

Every send passes one gate. There is no back door.

Every send — an automation, a campaign, an in-app notification — passes through one checkpoint that verifies marketing consent, and a resident who withdrew marketing consent will not receive marketing, not even as a notification inside the app. There is no bypass route for an edge case; it simply does not exist in the system. Necessary service messages keep working — voucher, payment, handover — by email, SMS, and WhatsApp from approved templates. Behind the gate sit eleven built-in automations, from a welcome for a new member to a reminder about a voucher that is about to expire, each switched on and off separately, each with a message template you edit. And a visual builder lets your team add one more without a developer.

  • One checkpoint that verifies marketing consent · every channel, every send
  • Withdrawing consent stops marketing · including an in-app notification
  • There is no bypass route; it does not exist in the system
  • Service messages always pass · voucher, payment, handover
  • Eleven built-in automations · each switched on separately
  • A visual builder for one more automation · without a developer

Automation

Campaign

In-app notification

Marketing-consent check

One checkpoint

Marketing · consent withdrawn

Stopped

Service message

Voucher · payment · handover

Always passes

No bypass route · it does not exist in the system

Eleven built-in automations

Welcome for a new member

Reminder · a voucher about to expire

Visual builder · one more automation, without a developer

Vesta · Consent

Settlement · Invoicing

The money closes in a report, not on the phone.

A settlement report per supplier shows what was sold, what was redeemed, and what the commission is — and because every amount is held as a whole number of agorot, it carries no rounding errors. Each paid purchase produces a receipt for the buyer, and each supplier receives a commission invoice carrying the Israeli reporting requirements. Refund requests run an orderly approval route rather than happening automatically, and an approved refund cancels the voucher and takes back the points granted for it, so no refund leaves an active voucher behind. Month end with the suppliers becomes an hour's task.

  • A settlement report per supplier · sold, redeemed, commission
  • Every amount held as a whole number of agorot · no rounding errors
  • A receipt for the buyer on every paid purchase
  • A commission invoice per supplier, to Israeli reporting requirements
  • An approved refund cancels the voucher and takes back the points

Settlement report

Per supplier

Regba Kitchens

Sold

Redeemed

Commission

Ahim Movers

Sold

Redeemed

Commission

Every amount as a whole number of agorot

No rounding errors

A receipt for the buyer · on every paid purchase

A commission invoice per supplier · to Israeli reporting requirements

Refund request · approved

The voucher is cancelled

The points come back

Vesta · Settlement

Analytics · Funnel

And what it actually did.

A full conversion funnel — exposure, offer view, purchase started, payment, redemption — and beside it turnover, order count, average basket, and commission revenue, per period and broken down by project, supplier, category, and offer. Above them the club's own measures: active residents, redemption rate, churn, and referral growth. Every measure links straight to the screen that handles it, and the budget conversation runs on data instead of on impressions.

  • A full funnel · exposure, view, purchase started, payment, redemption
  • Turnover, order count, average basket, and commission revenue
  • Broken down by project, supplier, category, and offer
  • Club measures · active residents, redemption, churn, referrals
  • Every measure links straight to the screen that handles it

Members

100%

Activated

72%

Claimed

41%

Purchased

18%

Monthly GMV

₪1.2M

Vesta · Analytics

White-label · Isolation

Their club. Your brand. Your data.

Your logo, your colours, your club name and your cover images — equally across the web club and the app, including the icon and the splash screen, in light mode and dark, so the buyer downloads your company's app and not a software vendor's. Hebrew is the default language rather than a translation pasted over a Latin system, direction reversal is complete, and text and focus contrast stay enforced even when the brand colour is unusually light or dark — alongside an external body's audit against IS 5568. An additional club goes up in minutes from a setup form and a first admin invitation, and starts clean: every record is scoped to its club, and the separation is enforced in the database itself rather than only in application code. Vesta derives club identity from the authenticated session and not from a URL or a parameter, and dedicated tests attempt to escape a club and are required to fail.

  • Logo, colours, club name, and cover images · on web and in the app
  • Icon and splash screen in your branding, light and dark
  • Full Hebrew and English, with a real direction flip
  • No brand colour can make the system inaccessible
  • Separation enforced in the database, not only in the application

Marina Club

Aviv Living

club.yourbrand.co.il
Your logo · colors · domain

Vesta · White-label

AI with an approval gate

AI proposes. A human approves. Only then does it happen.

Pavon's AI is built around control rather than promises: who turned it on, what it is allowed to do, where the number came from, and what happens when quality slips.

AI workers arrive paused.

They don't start working because you installed them. You switch them on one at a time, and the system records who did it and when — a product decision, not a design detail.

Four autonomy levels — and the default only proposes.

The first level, "suggest only", is the default: the AI drafts and you decide. Raising a level is a deliberate act, not a switch that flips itself.

Every number cites its record.

Click a figure in an AI brief and the source record opens with the full calculation. If the record changed you see it; if it was deleted, the citation says so.

Every run is evaluated.

Drift against a threshold shows up on a chart instead of being buried in a log. And if quality slips, rolling back to a previous version is a button, not a project.

Why Vesta

Not a coupon website. A revenue line after the signature.

Benefit platforms blast the same generic coupons at everyone. Vesta is built around the homeownership journey — offers gate by project, stage, and tier; redemptions settle with commission back to the developer; and the whole club wears your brand end to end. The one-time sale becomes an ongoing branded relationship.

  • Stage-aware · nine journey stages, not one blast list
  • Server-side eligibility · project, stage, tier, city, segment
  • Live ILS payments · settlement and commission computed
  • White-label · your logo, colors, and domain

Everything connects

Axiom opens the conversation. Vesta owns life after the keys.

FAQ

Frequently asked

Everything you need to know before you start. Still curious? Drop us a line below.

Ready to launch your club?

Let Vesta show you the journey after the signature.

30 minutes with a Pavon expert — see a live branded club, the developer console, and the commission math on your own numbers.